http://youtu.be/tO2i_mMZfz4
BP has launched a new commercial that is promoting gulf tourism during the winter season. I find this interesting as we all know that BP is notorious for the oil spill and the awkward message from the CEO during their crisis communications efforts was criticized nationwide.
This commercial caught me off gaurd as I was half-heartedly listening to it and thought it was another tourism ad for Alabama. However, upon hearing about the competing states such as Florida and Louisiana, I decided to listen to the rest of the commercial to discover that it was a message from BP.
I think it is interesting as BP is trying to enhance their image by promoting tourism for the gulf states. This message may go over poorly in the affected areas, but it is a decent effort by the communications team for BP.
