Amnesty International has been known for its creative ad campaigns. This one is strikingly different as it ties the brand message to its advertising seamlessly.
The campaign illustrated the effects of human bondage by placing advertisements in iPad magazine apps. When a user is flipping through a digital magazine and comes to the Amnesty International ad, the screen bounces as if it won’t let the user through, but then after a few tries, it pops up with the message “Torture disappears only when one is doing something about it.”
It is important to match the brand’s message through various types of advertising. It is even better when you can convey the message in a way that makes users stop and think about your ad, and have a strong call to action at the end. This ad is a great example that demonstrates an effective way of using interactive media to communicate the brand’s message.
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