http://www.radiomercuryawards.com/rma2009/audiodetail.cfm?id=15
Since we are studying radio ads this week, I thought it'd be fitting to find a radio ad that was relatively unique and had an interesting spin. Although the ad is four years old, I still think the point that it makes is still relevant today. Using radio ads for fast food restaurants is a great approach, as many people are in their cars thinking about where they can get the next meal. However, I like the approach this commercial uses by spoofing the traditional fast food items before moving into “Here’s why you should eat at Subway...”
Generally, fast food chains begin their ads with a sales promotion or by highlighting a new item on the menu. However, by starting off with the options the competition provides to consumers before explaining why your (or in this case, Subway’s) product is better is a great way to get the consumer thinking about their choices and making comparisons for themselves.
I think this commercial demonstrates an interesting use of dialogue and draw listeners in because it sounds like an actual conversation, making the consumer think twice about their dietary choices. As a frequent consumer of fast foods, the ad was successful in making me think twice about my personal meal choices.
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