http://www.adweek.com/adfreak/25-epic-ads-pantene-chrysalis-93997
I thought this ad was very emotional and well written; however, I think it's a bit much for hair care products. Initially, I thought this would be an ad that is positioned like the Foundation for a Better Life ads... but, this was showcasing the girl's pretty hair, not her talent or any other element that is prominently displayed in the ad. It ranked as number one on the 25 Epic Ads that aren't Apple's 1984 list.
Additionally, as a violin player, your worst nightmare is to have your hair get in the way of your bow and strings... the sound that results from that is comparable to a cat being run over with a lawnmower.
Enjoy!
I'm not sure what the background information on this ad is, but if nothing else, it's a good way of motivating people. I saw this video when I was in a Kiwanis Club workshop that talked about how to get new members and how to motiave people to become more active members within the club... This got the message across.
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