In class this week we’ve talked about social media and digital advertising trends. So it begs the question: Why do we pay people thousands of dollars to monitor Facebook pages and tweets? It’s simple: they are information gatherers that monitor Facebook pages and Tweets and look for information and trends. Every time you update your Facebook page or tweet something, that information is stored.
This information is useful to companies that use sites like tweeteazy.com and other keyword sites that post the top searches. By seeing who is posting or searching with certain keywords or terms, companies will know how to target people based on their age, sex, location, relationship status, education and interests. With this information, all that you’ve provided for free, companies can target ads specifically to you.
Facebook uses “Sponsored Stories” and “Sponsored” tabs that have ads that are generated based on location, your interests and your friends’ interest. With the prices being so cheap, companies are withdrawing advertising from traditional newspapers and allotting more of their ad budget to these ads. With these ads, anytime you or your friends like a restaurant or brand, you become a sponsored story: “Content is advertising is content.”
Advertisers have to look at new ways to get their message to different and younger target audiences. In order to stay competitive, you have to stay relevant.
Take a look at the links below to get more information about social media advertising.
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