Bridgestone gets it right in using humor to sell their product. The first ad depicts animals screaming as one is facing impending death, and the other critters are terrified as their friend is about to become road kill. The second ad depicts a situation that many of us have been in, wishing we could do the same as the actor in the commercial. I think the commercials are successful in terms of being memorable and demonstrating the product effectively.
In contrast, the BF Goodrich ad is presenting the brand as rugged and aggressive. If this is what the only goal they were going for, they did well. However, in connecting with the consumer, creating interest and being memorable, I think it fell short as I lost interest in the first 10 seconds. The commercial did use different camera shots to keep the ad moving, but it still showed the same truck for 30 seconds.
The Bridgestone commercials took a boring subject like tires and came up with a creative approach to showcase the product, all while keeping the audience interested. Although I view the “Reply All” commercial as more of a joke than humorous, the animal one makes me laugh every time. This may be because of my sense of humor, or maybe because I’ve watched too many Disney movies and love talking animals.
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